Hi, I’m Fi - the heart and hands behind Fairy Mail

I’ve always loved native flowers. They’ve inspired me since childhood and continue to bloom through everything I create. As an award-winning designer (and once upon a time, a toy designer and greeting card designer!), my world has always revolved around imagination, beauty, and storytelling. And yes - during my uni days, I was even a fairy myself, bringing sparkle and joy to children’s parties.

But becoming a mum changed everything. I realised that what truly matters isn’t stuff- it’s moments, memories, and magic.

Childhood is heartbreakingly short, and I wanted to create something that helped families capture more of that fleeting wonder before it slipped away.

That’s how Fairy Mail was born - a way to gift experiences instead of clutter, and to help parents create magical memories their kids will cherish for life.
I also care deeply about our planet. Fairy Mail is designed to tread lightly on the earth, using sustainable practices wherever possible. The fairies, just like me, want to protect the beautiful Australian bush we all call home.

At its heart, Fairy Mail is about love:
💌 Love for nature
💌 Love for creativity and imagination
💌 Love for family moments that become lifelong treasures
I hope that when our fairies flutter into your letterbox, they bring the same joy, wonder, and connection to your family as they do to mine.
With fairy magic,
Fi xx

💌 Founder of Fairy Mail

MEET THE FAIRIES

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